UX Strategy

How does UX become a company institution?

How can UX strategy serve as a compass for digital transformation?

Our UX advisors train your decision-makers, middle management to C-level, and disclose a structured way to lead all employees by example.

A compass to guide you in the jungle of digitalization

One of modern companies’ most important tasks is to give their customers an excellent user experience. This is not restricted to big internet companies anymore, it applies to industry, customer electronics and services. But how can your business ensure a good customer UX when management has to fight through a thicket of new technologies and disruptive business models?

Dr. Wael Yared

Executive Vice President & Chief Technology Officer, Tecan Group AG

Thomas Immich was an invited speaker at our Global Leadership Conference, where he led an inspiring session about UX design principles, providing concrete examples across several cutting-edge applications. The structure and clarity of his talk are influencing our product development thinking and approach – all centered around users, their needs and motivations. In addition, Centigrade provided us with outstanding technical production and coordination to ensure the success of this virtual event.
Ingo Brückmann

Design Manager Interior - Volkswagen AG

Lots of valuable input, presented in an entertaining way - followed by a detailed exchange ... more of it please!
Sandra Kettemann

Innovation Management, Bürkert Fluid Control Systems

At our Bürkert Event „Customer Centricity Days“ Thomas Immich gave an inspiring keynote speech on the topic of User Requirements Engineering. Despite the corona-based virtual format, he managed to bring the topics of user centricity and UX so clearly to the point that the participants followed the content with interest and were able to expand their expertise. We thank Thomas Immich very much for helping us to build the bridge between technology and the market.
Lars Grünberg

Referent Kompetenzfeld Marketing & Vertrieb, Energieforen Leipzig GmbH

Thomas Immich's presentation on UX & Gamification at our expert meeting „Product Management and Sales in the Energy Industry“ was an absolute enrichment. The feedback from the participants was consistently positive! For many, the topic of gamification and player types is still a future topic, but they found it very inspiring!
Etienne Axmann

Referent Integrated Assembly Solutions - VDMA Robotik + Automation

We would like to sincerely thank Thomas Immich for the inspiring presentation on „Modern HMI Design Systems & Gamification Approaches in Mechanical Engineering„ at the working group meeting of in-house special machine builders. The participants received useful impulses and innovative best practices from their industry. It was a thoroughly valuable exchange.
Thomas Immich

Managing Director

Working together we establish a focused UX Strategy for your top and mid-level management. This helps create the necessary clarity in the jungle of digitalization and enables your decision-makers to separate useful innovation from useless obstruction. We then help you establish this strategy as a common approach for all stakeholders, clearing the path to your visions. This way your business will keep heading towards success.

The biggest current challenges for industries

Lack of digital culture and training 50%

Lack of a digital operations vision and leadership 40%

Unclear digital business case 38%

Is your glass half full or half empty? Want a refill?

Change can be assessed in an optimistic, realistic or pessimistic way. Too pessimistic a view can block innovation and nip great ideas in the bud. It is essential to actively transmute to an innovation-friendly way of thinking.

We support management in reducing undue fear of innovation by revealing advantages and optimizing work processes. This way they can internalize a positive attitude that will spread throughout the whole business.

Competitive Analysis (Triage)

Ready, set, win.

Need ideas now that we’ve established an innovation-friendly attitude? Our “triage“ approach evaluates competing offers to identify weaknesses as well as chances, enabling a win in the game of competition by introducing new ideas.

An idea’s only as good as its execution

It is imperative to have ideas, but they can only be executed by well-working teams sporting the right members. How do the different qualifications and roles of human-centered design fit together? What roles are there anyway, and what are their responsibilities? And how can we build the necessary knowledge? In UX Empowerment workshops and trainings we develop and communicate the answers to those and the following questions.